Basquiat is the main reference for the visual identity. We brought multiple features of his work: language mixing, manual typography, collages, sketches and ink stains. Combined with the color palette - black and yellow - we have a relaxed yet modern look.

In addition to aesthetics, Basquiat's persona also has great relevance. His work addresses racial issues and the black population of the United States and brought visibility to street art – showing that art was not restricted only to places that are prestigious or frequented by elite people.